The importance of a logo design for every business

The importance of a logo design for every business

Article written on 10.05.18 by Emily Clark

Comment, like and share id love to know your thoughts!

Did you know?

“It only takes consumers 10 seconds to form a first impression of a brands logo”.

First impressions are incredible important to develop loyalty,

“48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience”.

Due to this branding today has become one of the most important determinants of customer choices today.

My name is Emily Clark and I am the CEO of Clarkeleon Design Studio. I specialize in logo design and event photography services. I am an award winning designer with over five years experience and have a BA Honors in Graphic design. I have worked with a large range of clientele from Jury’s Inn hotel to small start-ups and individuals.

So why does every business need a logo?

Having a strong, original logo can help your business in many way’s.

According to business directory, brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Creating a brand awareness is one of the most important tasks in marketing. Brand awareness is needed to achieve the key goal for any business, which is to boost profits.

Here are five reasons to invest in a professional logo design service

1. Logos reveals your identity

As suggested already logos are the face of your company reflecting your brand values and services or products. Logos essentially tell the world: Who you are and what you can offer people. If consumers were not aware of a brand they would not recognise or use their products or services.

“77% of consumers make purchases based on a brand name. A great brand name will become synonymous with the product or the service”.

2. Logos invites new customers to get to know you

It’s well known that people are more drawn to interesting colours, shapes and designs; logos are a great marketing tool to implement these techniques.

“The right colour can improve readership by 40% by making messaging easier to read and more visually appealing. Colour is one of the first things our brains perceive from a brand, so it’s often the first thing that pulls us in”.

3. Logos distinguishes you from your competitors

Recognition equals value

“Out of 40 million images posted to Instagram every day, over 10,000 of them are of the Starbucks logo”.

In today’s world, every professional business without fault is expected to have a brand identity so consumers can differentiate you from other businesses.

“Colour is a huge factor of brand recognition. A signature colour can increase brand recognition by 80% e.g. Coca-Cola ”.

Other famous logo designs like Nike, Apple or McDonalds; we can all identify who they are in seconds just by seeing their logo.

4. Logos facilitates brand loyally

The quality of your logo reflects the value of your business product or service, even more so when starting out when you are not well recognised. We have all seen those badly designed logos that make you turn the other cheek.

“First impressions are incredible important to develop loyalty, 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience”.

As mentioned before consumers today are more aware of a good brand when they see one and they are more likely to invest in a product or service if they like the identity. It’s very important for companies once established to stay fresh and up to date with their look to engage more continued consumers in the future.

5. Logos can be used anywhere

Professional logos can be applied anywhere and to any size; this is a clear differentiate between a professional logo designer and a amateur logo designer. Logos are most commonly used for business cards, websites and printed materials like pens, posters and mugs but for a professional logo design the sky is the limit.

Now you can understand the importance of a logo design and the drastic improvements it can provide to your business, from increasing brand awareness and identity to increased sales. Why not hire yourself a logo designer to give the value and brand recognition your business truly deserves.

Article written on 10.05.18 by Emily Clark

Comment, like and share id love to know your thoughts!

Until the next time, Have a great day!

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Emily Clark is an award winning logo designer and CEO of Clarkeleon Design Studio. Who specializes in logo design and event photography services. Highly recommended with over five years experience and a BA Honors in Graphic design. Working with a large range of clientele from Jury’s Inn hotel to small start-ups and individuals.

Clarkeleon Design Studio offers a hassle-free professional service involving multiple design concepts, one to one customer service, high quality designs and my professional expertise throughout the process. Creating and increase your business image and awareness to stand out from competitors with original designs that appeal to your consumers.

Check out work from Clarkeleon Design Studio,